Follow Sam’s journey through this dreamy indigo world, filled with nods to hospitality and showcasing, with a sparkling vision, the experiences the brand offers its guests every day.Several months of work to immerse Accor’s various communities (employees, investors, partners, press and more broadly their entire ecosystem) in the different facets of the Group’s raison d’être through an illustrated and animated greetings card to close the year 2024 and get 2025 off to a good start.
We combined traditional animation with motion design to bring the film’s nineteen shots to life.
This project was made possible by the collaboration of a team of four traditional animators and two motion designers, whose combined expertise gave the film its full dimension.
For the visual development of the characters, we first focused on defining Sam’s look and feel, shaping her as a relatable figure with whom audiences can easily identify. An active, intentionally minimally gendered woman, she enjoys a summer evening that gradually unfolds into a dreamlike journey within her hotel room.
The other characters represent the hotel staff, spanning a wide range of personalities and backgrounds, and reflecting the diversity of the worlds they inhabit.
Credits
JUSTINE GOUVERNET
SUZON HERON
DAVID CHAMBOLLE
FLORIAN PERRON
ADRIEN PASQUET